Started by a Marine. Named by a 6-year-old.
When Charli was six, she told her dad — Marine Corps veteran and motivational speaker T. Shane Johnson — that she wanted to start a business. Twenty minutes later, she came back with the name and drew the logo herself.
Today, Charli is ten. We've built America's first indoor hydroponic coffee farm in partnership with Isothermal Community College, Appalachian State University, and a consulting NASA scientist. We roast 38 wholesale bean blends sourced from around the globe — making us the only farm-to-cup coffee farm and roaster in the country.